She reports directly to our Chief Commercial Officer Dr. Alexander Mahnke. Her responsibilities include the further development of MSIGEU's marketing and communication strategies.
Rika Keuchel joined MSIGEU in March 2024 as Senior Marketing Manager. Her professional experience includes senior positions in agencies as well as in companies in the areas of project management and strategic marketing and communications consulting. She has worked for the Bau- und Liegenschaftsbetrieb NRW, among others, where she was a project manager in a staff position and drove forward corporate development and strategic management with a focus on communication. She was also responsible for crisis communications at the renowned management consultancy Hering Schuppener (now FGS Global) and for international press relations at the fashion trade fair Igedo Company.
"We are delighted to be able to fill this new and very important position from within our own ranks. As Head of Marketing & Communication, Rika Keuchel will be instrumental in shaping the strategic direction of the newly created department in the areas of internal and external communications and marketing, as well as optimizing our interfaces with other areas. I look forward to continuing to work with her," says Dr. Alexander Mahnke.